Personal branding is now a very important skill every progressive employee should possess and develop. Having an understanding of how it works and how to take advantage of it will give you an edge over your colleagues who do not.
There are many ways you can boost your personal brand as a professional. But we are going to be looking at 5 crucial ways. But before then, what is personal branding?
What is personal branding?
According to the author of The Wow Factor Staff, Kingsley Aigbona,
Personal branding is the deliberate creation and propagation of the best version of your ideal self.
This article is created with the assumption that you already understand what personal branding. The writer assumes that you are reading this just to boost your personal brand.
What to do to boost your personal brand
Review the past and present outlook:
Take a moment to go through all your social media accounts and the content you are putting out. Review your resumes. What position are you occupying at work now? Do all these define who you are and who you think you are ideally? It helps to ask someone who won’t be biased what they think about you, based on these.
Compare with the present image of your ideal self:
What is the present mental picture you have of yourself now? Some people’s “ideal” evolves with time. If the mental picture of your ideal self has transformed beyond what it was 12 months ago, it is time to perform a total upgrade. Go on and update your CVs, your LinkedIn profile, and so on.
Plan and create relevant content:
People get to know you when they consume or interact with what you put out there. Your posts (photographs, notes, articles, comments, etc) will help people to gauge how smart you are. Unfortunately, many people don’t give much attention to what they put out there with their names. But thank goodness, you do! Otherwise, you won’t be reading this. Plan, create, and post the kind of content that portrays your ideal self. If you want to know how to go about this, request for it in the comment section and we will post something in that direction.
Network:
Interacting and reaching out to people on a one on one basis is extremely important to your success. These people can influence you to push up your standards with respect to branding yourself. You can also get recommendations for jobs and money-making gigs from them. But don’t forget that the purpose of networking is to boost your personal brand.
Tweak Tweak:
You need to keep tweaking your avenues of propagation. Improve on your writing skills. Post only clear and nice pictures. Delete photos that don’t do you “justice” with respect to your personal brand. Go back and edit some things you wrote in the past.
